The platform is rolling out a new feature that permits them to reduce the quantity of AI-created media appearing in their streams. This step comes as the service announced that it presently contains over 1 bn AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a widespread launch. This shift comes amid a increase in AI content, spurred by new AI video creators.
AI Content on Other Platforms
It has been noted that almost a tenth of the quickest rising video streams on another major platform exclusively feature content made by AI. A large amount of this output is deemed “AI slop”, a term for poor-quality, bulk-generated content that is frequently absurd or surreal.
Based on user feedback that a lot of users like content made with AI tools, ranging from AI artwork to educational videos, and we aim to give people the ability to see more or less of that, depending on their own choices,” commented a company executive.
Scale of AI Content
TikTok disclosed that there are now 1.3bn videos on its service identified as AI-generated. Overall, over 100 million videos are added to the service every day, making AI-generated material a minor portion of its total content library.
How to Adjust Settings
Users will be able to reduce or increase the level of artificial media they see by opening the topic control option in the platform and selecting “AI-generated content”. Additional categories that can already be adjusted under the tool encompass politics, clothing, aesthetics, and movement.
Content Labeling and Policies
The platform’s policies require users to tag convincing AI-made content, and it forbids harmful fake videos of celebrities or emergencies. Any authentic-looking AI video that is unmarked can be removed under its terms of service.
Furthermore, the platform will henceforth apply an AI-generated tag to content made using its built-in AI features, or detected by an industry-wide initiative for spotting AI-generated material. This measure is aimed to deter users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The platform is furthermore launching a $2m AI literacy fund for experts and institutions to create educational content about responsible artificial intelligence. This project will benefit educational bodies specializing in educating programming and robotics.
Moderation Strategy
The platform has justified its safety measures, during discussion over plans to cut jobs for a large number of review team members in the United Kingdom. TikTok is planning to cut 439 jobs in its trust and safety division in its British office, with labor groups and online safety experts raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by filtering out the most graphic content before it is viewed by people. TikTok announced a notable drop in shocking and graphic content seen by safety staff over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to balance staff and AI to keep the platform safe,” she said. “We’ll have people as part of that process, but we further consider it’s highly necessary to reduce exposure to harmful content as rapidly, which is the area in which a lot of the machine support is making a difference process content quickly.”
